The Single Most Important Aspect To Losing Weight. What’s Your Big Fat Why, Bay Bee?

Many women who are in despair about carrying extra weight lament, “no matter what I do, I cannot lose weight”.

My question to these gorgeous ladies is always the same.

“Can’t or won’t”?

I sound like I’m being facetious. But it’s a well-intended question and comes from a place of love.

Here’s why I ask.

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If you’re currently chunkier than you’d like to be and you tell yourself a similar story, you might want to seriously ponder the scenario below.

If I promised you that I would pay into your bank account one gazillion dollars if you lost the extra weight, I reckon you’d find a way to do it.

You would, wouldn’t you!

You’d find a way to make it happen.

Since you’re a smart woman so you can see why this is called the carrot approach.

Alternatively, if I took the opposite tack and told you that if you didn’t lose the extra weight, I’d sneak around to your home in the dead of night and kidnap everything and everyone that was near and dear to you, I reckon you’d also find the where-with-all to lose the weight.

Welcome to the stick approach.

Yes, I hear you. They are extreme examples. But they do prove the point rather well, don’t they.

You CAN lose weight.

We can all lose weight. It’s just that up until now, you haven’t discovered a compelling enough carrot or a stick scary enough to make it a MUST for you.

When your carrot or stick is MASSIVE, you will find a way to make weight loss happen.

We ALL have our hot buttons. It’s simply a matter of finding what they are. They are the key to your motivation. Think turbo-charged internal motivation switch.

When you get clear on Why Weight Loss Is A Must For Me in your own heart and mind, everything else falls elegantly into place. You’ll find a way around, over or under all of those trickster obstacles that you’ll come across on your weight loss journey.

If you’re unclear on your Big Fat Reason Why Weight Loss Is A Must For Me, you’re setting yourself up for failure. After the initial burst of energy, when you hit bump in the road you’ll collapse in a heap of excuses. Like all those other times.

I encourage you to pour yourself a glass of something yum, make yourself comfortable and ask yourself the following question:

“Why weight loss is an absolute MUST for me…..”

Make a list of all the reasons. Go crazy. It’s your list, no-one else needs to read it.

Because some of us are motivated to move towards pleasure (carrots) and some of us are more motivated to move away from pain (sticks n stones), you’ll have some reasons that are carrot-y and some that are stick-y.

Both kinds are great. Include ‘em all as the more you can write down the bigger your motivation will be. And that’s a good thing.

I dare you to come up with a list of 100 reasons.

On that bit of paper list every single reason that weight loss is important to you.

If you want to be there for your kids (or grandkids) or if you wish to really go for it big in life and you realise that your weight issues hold you back then write that down.

If you are fed up with yourself, and the kind of body that you’ve created for yourself and you can’t stand living like this anymore then write that down.

Dig deep.

Get it out on paper exactly why you want this, exactly why it’s important to you.

If you want to look great naked … write that down.

If you feel like you’ve let yourself down for long enough because you tell yourself that you’ll “do it someday”… then write that down.

Good on you.

I encourage you to share in the comments section your most important reason around why weight loss is a must for you which will encourage other women to dig deep as well.

The brave soul who submits the comment that touches me the most (read: the one that makes me cry), will a free coaching session with me which will fast forward your weight loss journey.

Dig deep.

Love etc, Avril

PS: Just so we’re absolutely clear…I don’t actually have a gazillion dollars (yet). Nor do I know where you live, so I encourage you to sleep well tonight, OK honey. But first of all, write your list of reasons Why Weight Loss Is Important To Me :)

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