We all know that losing weight is easy, right?

Go on a diet, hit the gym – et voilà – the number on the scales will be the one you want.

Yeah, riiiiiiiiight.

If only!

I read yesterday that the average woman spends 31 years on a diet. How depressing.

Food’s not the issue

Here’s the thing. If you’re really honest with yourself, you know that food isn’t the issue. Food’s just food. It’s how you behave around the food that‘s the real issue.

You already know many of us overeat and turn to food for non-nutritional reasons. Like boredom, stress, joy-less-ness.

This causes the weight to creep on, then we adhere to conventional wisdom and go on a diet.

Hello, lizard brain

It’s on about Day 3 of the new diet that our lizard brain makes an appearance.

The lizard brain doesn’t care about looking hot in your new outfit. Nor does it worry that you’re a candidate for diabetes. It’s remit is to ensure that you are well fed.




See, when you diet, your logical brain takes over, “Righto – enough of your pigging out, we’re on rations until all this fat is gone!”

Sure, your logical brain might be in charge for a period (you might even lose a kilo or three), but in the battle between the two brains, the lizard always wins.


Every single time.

When you restrict you food intake, your lizard brain assumes there’s a famine and it panics. It freaks out, leaps into fight or flight mode, and floods your body with stress hormones, which causes you to store fat and obsess about food.

How familiar, does this sound?!

And on it goes, the vicious yo-yo cycle.

No point pretending

To keep your lizard brain under control, it’s important to get in touch with what’s causing you to over eat in the first place.

If you’ve dieted previously and have regained the weight, there’s a good chance there’s an underlying issue that needs attention.

Sometimes we’re aware of what’s causing us pain, other times we have a vague sense, but nothing specific.

You can hide the pain, deny it’s existence – swallow it down. But pain isn’t normal and it will not go away by pretending it’s not there.

The good news

The good news is … there is another way. It’s painless, effective and long lasting.

Hypnotherapy has the power to change your habits, your behaviour around food and create an entirely different relationship. How would you like “food to be just be food” again?

Hypnosis isn’t a new solution for weight loss by any means.  It’s been around for decades. However, there are some new and interesting pioneering approaches which are yielding extraordinary results.

One approach – the UK-developed Virtual Gastric Band – has achieved an impressive 97% success rate.

The beauty with hypnotherapy is that it’s definitely NOT a diet. You’re still able to eat the foods you desire but you’ll be satisfied with smaller portions.

And – because it’s not a diet – you won’t feel deprived, miserable or hungry. Goodbye to fight, flight and famine. Hello, freedom.

Hypnotic love etc, Avril

PS: If the sound of being on a diet for 31 years depresses you beyond belief, and you’d like to explore a smarter, gentler approach to weight loss, drop me a line. I’d love to hear from you.


STOP doing these 3 common habits now!

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